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Helen Divjak

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Making Museums Matter

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Helen Divjak

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London Transport Museum

The Project: Hidden London, London Transport Museum (2015-2017)
In 2015, the London Transport Museum launched Hidden Londonto provide exclusive access to some of the city’s most secret spaces: miles of underground tunnels, Second World War-era bomb shelters, and London’s first skyscraper, each linked to the capitol city’s iconic transit system. In its maiden year, Hidden London sold 11,000 tickets in a matter of hours, making it one of the city’s most sought-after cultural experiences. The 2016, the tour schedule doubled its reach. Hidden London has since won numerous awards, including Best Temporary or Touring Exhibition of the Year (Museums + Heritage, 2020) and Best Hidden Gem in the UK ( Tiqet’s Remarkable Venue Awards, 2022).

My Role: Interpretation Manager
As Interpretation Manager, I developed Hidden London’s unique voice, messaging, and narrative content, ensuring that every tour is as enjoyable as it is informative. Working with an enthusiastic team of tour guides, researchers, and designers, I conducted primary research into archival collections and onsite visits to craft narrative tour scripts and signage, as well as contribute to souvenir booklets, all of which unveil the secret histories of six unforgettable historic sites.   

Photos courtesy of London Transport Museum.

London Transport Museum

The Project: Hidden London, London Transport Museum (2015-2017)
In 2015, the London Transport Museum launched Hidden Londonto provide exclusive access to some of the city’s most secret spaces: miles of underground tunnels, Second World War-era bomb shelters, and London’s first skyscraper, each linked to the capitol city’s iconic transit system. In its maiden year, Hidden London sold 11,000 tickets in a matter of hours, making it one of the city’s most sought-after cultural experiences. The 2016, the tour schedule doubled its reach. Hidden London has since won numerous awards, including Best Temporary or Touring Exhibition of the Year (Museums + Heritage, 2020) and Best Hidden Gem in the UK ( Tiqet’s Remarkable Venue Awards, 2022).

My Role: Interpretation Manager
As Interpretation Manager, I developed Hidden London’s unique voice, messaging, and narrative content, ensuring that every tour is as enjoyable as it is informative. Working with an enthusiastic team of tour guides, researchers, and designers, I conducted primary research into archival collections and onsite visits to craft narrative tour scripts and signage, as well as contribute to souvenir booklets, all of which unveil the secret histories of six unforgettable historic sites.   

Photos courtesy of London Transport Museum.

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