The Project: Jordan: Land of Innovation, Continuity and Change, Thinc Design, (2017)

The Jordan Museum (Amman, Jordan) is the capital city’s leading cultural institution for the preservation and interpretation of the region’s ancient and complex past. In 2017, Jordan’s Year of Science, the Museum undertook a different kind of exhibit that would attract new audiences—especially students—and focus public attention on a legacy of creative problem-solving that has characterized the people of this region for millennia. Featuring a selection of the Museum’s remarkable ancient artifacts, the spatial narratives focus on five themes that are acutely relevant now as they were in the past: water, food, energy, communication, and cultural identity. Media and hands-on interactives invite visitors to explore these critical aspects of modern life and to consider how their own decisions and behaviors may impact Jordan’s future.

My Role: Interpretive Planner and Content Developer

As Thinc Design’s Content Lead on this project, I was responsible for shaping all elements of the exhibit’s interpretive content from inception to completion. My responsibilities included drafting and executing the exhibit’s Interpretive Plan, working closely with the Museum’s curatorial staff to select stories and artifacts, and concepting and drafting media briefs for interactive experiences that would bring thousands of years of Jordanian innovation to life. To supplement the Museum’s in-house expertise, I also conducted interviews with present-day Jordanian scientists, engineers, and innovators. The project required me to work in collaboration with Thinc’s 3D designers, graphic designers, and content coordinators, as well as with our subcontractors, partners, and primary client, Her Royal Highness, Princess Sumaya bint Hassan. I also authored the interpretive text for the exhibit, and worked closely with a team of translators to translate the text into Arabic.